I remember mine very clearly.
It was 2.20 am, 7th November 2011. I knew if I didn't get out of bed, get myself online and order some business cards, then I was going to talk myself out of the idea of opening a business.
I ordered those business cards and the rest as they say 'is history'.
Hmmm, not quite so. I knew immediately having ordered the said business cards that I was not 100% happy with the business name.
I spent the rest of 2011 and 2012 trying to think of a new one to no avail. When a friend suggested The Still Room, I immediately fell in love with the story behind it.
In medieval times in all Great houses and Castles across Europe, a room was set aside as a distillery. The Still Room was a place where herbs from the kitchen garden where infused, distilled or brewed into lotions, soaps and drinks. The lady of the house was in charge of room and later as the room fell out of fashion, the Still Room Maid occupied the Still Room.
In my mind, I am the lady of the house and not the still room maid!. We are lucky enough to have a sunny disposition and long windowsill in our kitchen, where many a demi-john with English fruit wine has bubbled away. The herbs I am experimenting with for my summer range, come straight from the garden. Lavender, Rosemary and Mint are some of my favourites. Indeed there is nothing more satisfying than growing something yourself and then using it fresh to cook with.
Needless to say I am now VERY happy with my new business name. I feel it encompasses everything I am trying to do and make my business about.